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Creating
Customer Evangelists
Those who signed up for this event by
August 19, 2003 received a free copy of Seth Godin's
latest ebook "99 Cows." It is the follow up
to his latest best selling book "Purple
Cow: Transform your business by being remarkable."
When & Where
Tuesday August 26th, 7:00 p.m.
Borders Books, 400 Post Street
(Post and Powell)
San Francisco, CA 94102
415.399.1633
»
Visit the Creating Customer Evangelists site
Develop powerful
strategies and programs to create communities of influencers
that enthusiastically drive your sales.
Grow your business by creating such a positive experience
for your customers that they genuinely promote your
business and lead others to want to work with you.
There are 6 basic
tenets you need to follow to make this a reality:
| 1. |
Customer Plus-Delta—Continuously
gather customer feedback. |
| 2. |
Napsterize Knowledge—Make
it a point to share knowledge freely. |
| 3. |
Build the Buzz—Expertly
build word-of-mouth networks. |
| 4. |
Create Community—Encourage
communities of customers to meet and share. |
| 5. |
Make Bite-size Chunks—Devise
specialized, smaller offerings to get customers
to bite. |
| 6. |
Create a Cause—Focus
on making the world, or your industry, better. |
Get started on August
26th. Come experience this new way of thinking. Join
the Company of Friends for this talk and book signing
by Jackie Huba, co-author with Ben McConnell, of the
book "Creating Customer Evangelists: How Loyal
Customers Become a Volunteer Sales Force."
Come experience customer evangelism, have interactive
discussions around each of the six tenets, and share
your stories of how you’re using some of the concepts
today.
About Jackie Huba
Jackie Huba is a principal of the consulting firm Wabash
& Lake in Chicago. Prior to founding Wabash &
Lake, Jackie was marketing chief for an Internet marketing
firm that worked with a variety of Fortune 500 clients,
including Campbell Soup, P&G, Wyndham Hotels, and
Eli Lilly. She also spent 12 years at IBM, where she
held various marketing positions in its software division.
Jackie and Ben count organizations like Disney, Microsoft,
Cisco Systems, Administaff, as well as small businesses
and non-profits around the country as their evangelical
customers.
If you need further information, please send inquiries
to: events@evangelistmarketing.com
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