Bola Odulate read "Selling the Dream: How to Promote Your Product, Company or Ideas–and Make a Difference–Using Everyday Evangelism" by Guy Kawasaki and her dream was born. Well, it might be more accurate to say she now had a name for the dream that had brought her to the San Francisco Bay Area in the first place. It was 1993 and it turned out to be a dream that refused to die.

She came to the Bay Area recovering from a rude awakening. After a Masters in Computer Science, she found that spending all day every day talking to computers at Bell Labs was just not her thing. It wasn't Bell Labs that was the problem. As a matter of fact, she really enjoyed the intellectual stimulation and freedom that environment provided. It was just that, taking care of the process in a network management system that parsed messages from nodes didn't quite compare with creating recursive algorithms in Star Lisp for high precision arithmetic on the Connection Machine. But we digress...

So in between writing poems at her desk, she decided that the aforementioned "parser" was too important to be known by just one person. She designed a presentation to spread the knowledge. It was successful and requested at other locations. Soon she was driving across the country to the Bay Area, looking for a place where talking to people was part of the technology environment.

Before fleeing the corporate coop, she was last seen managing a global team of evangelists at Sun Microsystems. And she was developing more and more ideas of how marketing really ought to be done. She's practically spent her whole life in technology and continues to love it. But ... in Evangelist Marketing, this Principal has created a world where the many types of creative expression she loves come together. It's a very cool thing.

Contact Bola at bola@evangelistmarketing.com